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December 25, 2009

The Pursuit of Perfection: Asics Origami Animation




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Quick post: I found this the other day and thought it was worth sharing (spread the love!). It’s a cool video using stop-motion origami to tell the story of the Asics shoe company. Who knew something as simple as paper folding could be so epic?

The Pursuit of Perfection



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About the author, Derek Land

Derek has been designing & writing since childhood and more recently has designed & developed for international projects, as well as written for several digital magazines. He lives in New York with his family, two cats, and vintage Italian espresso maker. You should follow him on Twitter

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