Writer’s Block tends to appear much less frequently when you have a consistent system you use for making content; and having a system also helps you be happier as you write. So here’s the basic ways you can find things to write about, and a few tips at the end for reducing the mental cramps that strike when you think you’re out of ideas.

1. Interviews

Interview other people who do the same thing you do, and especially those who have a niche in an area relating to your topic. The closer you can stick to a single area of expertise the better, because it gives more precise and more rounded-out content.

Interviews are very good because they bring a different perspective to your blog – which is especially cool if you usually publish content all by your lonesome. Bringing in different ‘voices’ rounds out the flavour of what you write, speaks to different types of people, and is always interesting to read.

Based on my own experience, you may even notice your readers’ time on site going up as you bring in some interviews.

2. Audio/Video Posts

Getting your readers engaged with non-text content is a fantastic (and highly successful) way to increase readership, commenting, and interest in your blog. Don’t be afraid to put your voice or face out there and talk – remember that even if you think you don’t know much, you’re still several steps ahead of most of your readers.

Darren Rowse talks about the importance of creating video content on ProbBlogger in his post, “The Benefits of Creating Talking Head Videos for Your Blog.” Definitely worth watching.

3. How-tos/Tutorials

Providing high-quality tutorials is like giving your readers a manual; it’s something they can learn from and go back to later for reference. Step-by-step instructions force the reader to take some time working through it – which is the best way to learn. Speed-reading never helped when you’re undertaking something serious, and there are no shortcuts to blogging.

Tutorials – either in article or video form (although video tutorials are more popular) – are always a high source of traffic. On design-related blog I publish(ed), those were the articles that always had the most pageviews per month, and most inbound links.

4. Resources & Tips

Chances are, you’ve got a folder of links or a long list of bookmarks (well, if you’re like me you do) of resources that you use regularly – or if not regularly, for a specific if seldom-used purpose. Don’t be shy about sharing your resources. Sharing not only tells your readers you care but also helps the people who operate that resource improve their product… and make it more valuable to you.

True, everyone can Bing It, Google It, or Yahoo It [sic] but if you can gather high-quality resources all into one place it’s very beneficial and time saving for your readers. They may be more apt to bookmark those pages because they can be used over and over again as reference points.

5. Lists*

It’s no joke that lists are popular all over – on design blogs, blogging blogs, even on CNN blogs.
The reason? Lists are very easy to scan, very easy to read, very easy to remember, and very easy to write. In short, if you can put together five or so quality points about a topic you can write a quality post for your blog.

The thing to remember is not to rush things when you write, or you risk being sloppy, or perhaps not including everything you wanted to (it’s hard to remember everything when you’re speed writing… I know, I’ve tried it).

I’m a firm believer in organizing articles by outlines before you sit and write them out as a full-length pieces. These five tips will help you get the basics down fast, and leave the writing and tone of words to you.

Here, These Might Help Too…

If you’ve ever sat down to write, got about half of it done, and then found yourself running dry even on the article you’re still writing, try a few of these tips to either get your brain back on track or prevent it from going off track in the first place.

• Keep a real, live pen and pad next to your computer You can still write faster than you can open Notational Velocity or Stickies or Whatever and type a new idea down. Plus, being able to sketch an idea can often help you remember things better, or visualize it rather than word it.
• Don’t use the browser, email, Twitter, Facebook, Google+ or phone while you’re writing I’ve come to appreciate the importance of full-screen writing apps, like Ommwriter or Bean’s fullscreen feature (⌘+⇧+F to toggle fullscreen view). Not only can you lose time, but once you come back to your article you either have lost your thought, lost the wording, or at the very least lost your momentum.
• Tell everyone around you not to disturb you Much of the time, a family member, workmate, or other person nearby may not know you’re working – or at least trying to think and concentrate. Let them know when you’ll be writing, recording or otherwise prepping articles and content. Set a timer – for them – and tell them you’re not to be disturbed unless it’s an emergency.

Thoughts? Give me a shout in the comments if you have an idea of your own!

Thanks for reading This Is Inspired! Catch more inspiration online at ThisIsInspired.com and share comments and feedback.

Related posts:

1. 8 Simply Awesome Ways to Create Buzz For Your Business
2. 7 Reasons Why Bulleted Lists Make Great Design Blog Articles
3. 5 Ways to Lower Your Blog’s Bounce Rate

Read the article on Creative Overflow ❯

Thanks for reading This Is Inspired! Catch more inspiration online at ThisIsInspired.com and share comments and feedback.

Related posts:

1. 5 Ways You Can Create Great Blog Content
2. A Month With BufferApp (published on ProBlogger.net)
3. 5 Ways to Boost Your Twitter Traffic

Blogging every day does not mean publishing every day.

The creative process (“The Muse”) may descend differently for each person. But in general there is a process that everyone who blogs has to follow. I’ve outlined six of the steps in that process below. Six of the things that connect the dots that make the “Blog Every Day” picture pop out.

1. Take Notes. Use Sticky Notes …or Stickies

As you browse the web, you find tidbits here and there, and you find inspiration at almost every turn. Do you write it down?

Formerly, I used Stickies (Mac only) religiously, now I’ve come to love and depend on Stickies-on-steroids Notational Velocity (again, Mac only). If you’ve ever had a thought, and then the next thought is “I’ll remember that for later” then you know how frustrating it can be… to not remember it later. It’s the equivalent of real live sticky notes or scraps of paper; and it saves your ideas for later. Ideas that can be added to other, similar notes or fleshed out into feature length pieces on their own, with a bit more time and research.

Paper used to be cheap enough not to write stuff down. Notational Velocity is 100% free.

2. Follow Google Trends and Google Alerts

Google Alerts is a condensed, well-unabridged snapshot of what’s being actively published by everyone else. You tell it what topics to watch for, and it feeds them latest ones back to you. You can see certain ideas trending within the context of your topic.

Google Trends presents a broader spectrum of the entire web. You can see how much interest (read: Google searches) for a particular topic; This can tell you if your article will find many readers or not – before you even begin to type.

Using these two services helps you find a targeted topic to write about, and also aids you in targeting that topic as you begin writing. What ideas do I include? In the general scope of my topic, are there things being left out, or perhaps that need better explanation? Google Alerts and Trends can help you nail these details down.

3. Use Bookmarks Smartly (or a Service Like Instapaper)

A piece of paper, or in this case an additional line in your browser, is much cheaper than a wasted article.

Instapaper-ize – or otherwise save somewhere – any web page(s) you find that contain cool statistics, pictures, articles, and tutorials. And if you think “That’s interesting, but I’ll never use it.” bookmark it anyway, because you probably will later. A piece of paper, or in this case an additional line in your browser, is much cheaper than a wasted article.

Having a well-stocked stash of bookmarks and resources/statistics can also be a big help in deciding what to write about.

4. Use a scheduling service like Buffer or Hootsuite

Blogging every day also means being social, sharing information and feedback from other writers and readers. In running ThisIsInspired, I consider Twitter a major part of it. Not only does it help me stay connected to my readers it also helps my traffic, provides me with feedback on articles, and presents new ideas. But being on Twitter or Facebook all day is counter productive (at least, for me).

So, enter Buffer and at times Hootsuite. I outline the benefits of using a tweet scheduling service in my article on ProBlogger last week. Many of those are benefits you might find true also. Hootsuite is a service with multiple options that may take you a while to get used to; Buffer is my personal choice due to it’s single-minded ease of use.

5. Give Pomodoro a Fair Try

You can only write for a few minutes a day? Then write for a few minutes a day, distraction-free. Use the Pomodora technique to get it done. Basically, it just means setting a timer for a period of time and then doing it for fifteen (or whatever) minutes.

You don’t have to follow the Pomodoro technique as strictly as you would make an expense cup of coffee, but the productivity technique of scheduling pre-determined times for certain tasks isn’t really anything new.

If you start getting writer’s block after ten minutes, write anyway. You may find you get The Block less and less as your brain gets trained to concentrate.

6. Read Similar Blogs & Comments

Reading what your fellow bloggers are publishing helps you stay on top of popular content and, like the Google service above, on popular trends. You can easily find new ideas this way – and I don’t mean ripping off or simply rewording their content, but notice the comments. Read the comments on those articles and take note (see #3 above) of what particular problems their readers are experiencing. If the problem is not answering sufficiently, you have an open door to put together an original article that will be beneficial and have an audience right out of the gate.

Of course, don’t skip out on questions or feedback on your own blog. Use any questions/problems/critiques on your own articles to feed and water your writing in the future.

Blogging Every Day Does Not Mean Publishing Every Day

Consistency is the key, in your schedule, content and quality. So if you only have the time and energy to publish once or twice a week – or a few times a month (hopefully more, though), you can still publish top-shelf articles that benefit your readers. And If the quality is there, it will be noticed. If you can only write a couple articles a week, publish them consistently. Readers will know when to stop by for updates, and know they’re not wasting time (or missing new posts) if they visit incoherently.

Print magazines have a backlog of articles at times well over a year in advance. They may tweak them as the publish date nears, but the content is basically all set to roll. Imagine if they just blasted everything at once?

And a tip there also on publishing: Keep in mind that some days are are much better than others when going to press. Tweriod (www.Tweriod.com) is a handy – and free – tool that analyzes when your followers are online and suggests what times are optimal.

If there are any tips that work for you, please let me know in the comments.

Thanks for reading This Is Inspired! Catch more inspiration online at ThisIsInspired.com and share comments and feedback.

Related posts:

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2. 5 Habits of Highly Effective Bloggers
3. You’re Boring: Why You Should Keep Your Sentences & Paragraphs Short

#1: Effective Bloggers Blog Every Day

Repetition is the key to forming good habits that keep you and your business steady, both in the slow times and during the more successful. Companies can lose their way during a period of success just the same as they can during a drag. Perhaps more so, because when times are tough you focus on the essentials and buckle down to longer hours and higher commitment.

Blogging every day helps you in more ways than one. It can also…

• Help you polish your unique voice
• Help you improve your writing skill (grammar, spelling, etc)
• Help you know your own topic better by regularly exploring your topic(s) in new ways

Keep in mind blogging every day doesn’t have to mean posting new articles every day; it can be taking notes (whether you type or handwrite them) on article ideas and resources you’d like to share.

#2: Effective Bloggers Use Social Media Smartly

Using social media smart doesn’t mean you have to post everything that comes across your brain.

It goes without saying that if you write a new post for your blog, you should share the link on Facebook and Twitter (without being obnoxious about it).

What about other articles you find? If you find a cool article that”s relevant, ask yourself this question: “Do I wish I had written this article?” If you find yourself answering “yes!” then post the link. The further away you get from the “yes” answer, the more it should be in line with your topics and industry.

Human interest pieces might be okay once in a while, if it’s a universal story that has a good message (not everything you share on Facebook and Twitter has to be business-related), but don’t go mushy on your followers. Keep it professional, but friendly.

Remember: You’re in business; let that be the focus.

#3: Effective Bloggers Follow Trending Topics

Following trending topics is a really good way to find new ideas for future articles, measure possible reactions to your pieces, respond to comments, and stay abreast of current interest.

Google Trends lets you also see how news events have influenced the topics you look up, a further way to judge how to respond to things that happen around you – and stay more relevant to your readers.

Not every trend you see has to do with your business, but it does allow you to take a pulse about public interest and what’s on peoples’ minds. And this helps you figure out what best to offer on your blog.

#4: Effective Bloggers Learn New Things Every Day

Learning new things is addicting. It’s also easy (Wikipedia, hello?) and good for your business.

Why is it good to take on new things? Here’s a couple of my reasons:

• I never know when I might be able to use that knowledge to teach someone else
• It provides a broader range of ideas to write articles about
• As I follow others on Twitter, Google+ and elsewhere I am better able to keep up with the conversation

Open up TextEdit (or Stickies… I love the Stickies App on my Mac) or a notebook and as quickly as you can jot down five things you wish you knew – simple things like “I wish I knew how to take a Bokeh photograph” or “I wish I knew how to write better article headlines.”

Those are the types of reasonable, easy things you can learn every day. Pick things you are passionate about, not necessarily that tie in directly to your blog.

The renewed passion you feel will contagiously transfer to everything else you do.

#5: Effective Bloggers Listen To Their Readers

It is useless to publish a blog that tries to help people if you don’t listen to what they say.

After all, if a Doctor just prescribed meds without listening to you say what’s wrong, how successful would that be? Don’t be that kind of “doctor” when it comes to your business! Be attentive and fast when answering questions or replying to comments.

Be involved in the comment system on your blog. I’ve met some authors that feel the comments are ‘part of the public space’ and not meant for the writer… but nothing could be further from the truth. The comment system, or the social system if you’re using that successfully, is where you have real conversations with real people, and address their thoughts.

Keep it professional and keep it friendly.

Five ways… did I leave one out? If so, let me know in the comment section below!

Thanks for reading This Is Inspired! Catch more inspiration online at ThisIsInspired.com and share comments and feedback.

Related posts:

1. 6 Tips to Keep You Blogging Every Day
2. 5 Ways to Boost Your Twitter Traffic
3. 5 Ways to Lower Your Blog’s Bounce Rate

Easy To Hold Attention

It’s one thing to get someone’s attention (though it might be harder than you think) and quite another to keep your reader interested. Keeping your sentences and paragraphs short brings major benefits when it comes to keeping someone interested. The it does this is because it provides an easily followed pace and rhythm to the reading – sort of like ticking off the miles as you get closer to your destination. There might be a thousand ways to make your point, but the best one is the direct way: Point A, meet Point B.

We are living at a time when the human attention span has never ben shorter. Nowadays, you have someone’s attention for only a few minutes. That’s it. Make the most of it; hook them early, and make it easy for them to stay hooked.

Easy to Read

Shorter paragraphs also make it much, much easier to read. It reduces brain fatigue when you see the subtle break in thought with each paragraph. Short sentences work the same way by using less words to express the same idea; or breaking the same words into two sentences at least help your brain file the thoughts more easily. It helps you grasp the facts, not the words, or what’s being said.

Easy to Understand

Keeping your paragraphs and sentences trim reduces the brain power needed to file all those confusing words away, too. Chances are, if you need a long paragraph to get your point across you’re getting bogged down in irrelevant details. You might also be putting in unnecessary tangents and sub-points without providing enough clarity.

Make no mistake: It’s easy to write a lot and slip into the rut of thinking each word (or choice of words) is important, but make a hard effort to cut away all that confusion and stick to “just the facts, ma’am.”

And like I mentioned earlier, it helps because it lets your readers’ brain grok bits at a time rather than tremendous blocks.

Easy to Scan

We don’t read – at least, not read word for word. We scan. We get to a good article, and we scan it to judge it’s importance. We scan it to get a handle on content, on thought changes, on facts. The first few words in a paragraph, understandably, get much more “eye time” than the other words in the same paragraph.

Sticking to shorter paragraphs also help you emphasize those key idea and facts that give authority to your writing. It forces you to write punchy, commanding articles about your topic.

Easy to Write

Another benefit of using shorter paragraphs and sentences is that it reduces the time it takes to compose, write, reword, and publish a new article – while at the same time giving your the benefits of easily understood, punchy content. In short (no pun intended), you spend less time writing better content.

But this isn’t a license to get sloppy. Sloppy writing will be sloppy whether you use a lot of words to do it or you only use a few; sloppy is sloppy, and wherever it is, it’s unprofessional.

So don’t simply cut back on your words without giving needed time into to making those trimmed down Richard Simmons-toned paragraphs pop off the web page. You want the ideas to jump at the reader, not flounder in big blocks of words. Longer isn’t always better. It can just be more confusing.

Don’t drown your substance in content; in other words, don’t give up quantity for quality. Trim it back, emphasize key ideas, and write short, punchy paragraphs with easy to grasp sentences.

Thanks for reading This Is Inspired! Catch more inspiration online at ThisIsInspired.com and share comments and feedback.

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Granted, you may find it easy to copy the style of a writer you personally like, and there’s no doubt that the type of material you and I read has a great deal to do with how we write and/or design in return, but there is a way to find you own voice to do that – there’s nothing wrong with trying to emulate a tone of a successful writer, for example, but you have to draw limits as to how close you’ll actually get to simply mimicking or parroting someone else.

Find Your Own Inspiration

The first point is really the starting point for it all – inspiration is the lighter fluid on the grill of writing… you can go on to grill whatever you want once you get all fired up. Finding your own source(s) of inspiration is good for a few reasons.

• It lets you control your own thoughts You don’t have languish through a thousand and one RSS feeds to find that One Inspired Idea (even though it’s lifted in/directly from someone else) that makes a gripping read.
• It teaches you to rely on yourself for ideasYou make yourself responsible for finding content to write about, and invariably if you do this it will not only make your blog unique by default it will help you train your mind to detect topics that might be ignored.
• You never have to run out of stuff to create Give a man a fish, and you feed him for a day; Teach a man to fish and you feed him for a lifetime. If you train your mind to find the topics that will populate your blog, you give yourself sustainability. You make yourself – train yourself – to become capable at discovering those topics.
• You aren’t confined by what someone else does This means not doing a “37 Best Firefox Plugins” article just because a few other writers did. If you insist on a plugins article, say it in your own voice, from your own perspective. How have they helped you in a tight project? How do they improve your workflow?

Pump Off The Rusty Water

There are days, and every creative person has them, when you have half-baked ideas that are too good to ignore but not good enough to become fleshed out into whole projects or complete designs. Often, these ideas crown out the better ones just below the surface.

Rather than discarding these ideas when they come along, get them down – either on paper or on screen. Space is cheap, and unlike notebooks (the spiral-bound wood-pulp kind, not the machined aluminum kind) doesn’t take up a whole lot of space the more you fill it. As many ideas as you have, open your notebook (either kind) and get it down. Some people (I believe it’s Danny Gregory who coined the phrase) call this “Pumping off the rusty water” because when you drill a well or let it sit stagnant for a time, the top fills up with the stuff that’s almost no good… and before you can get to the good stuff you have to pump off the rusty water (the not-so-good ideas) first.

This is good for finding your voice because it not only helps you get into the habit of getting the ideas from your head to the paper or screen, it helps you get to know your own creative process. This means that when the times comes for the Really Good Idea (or just a fast deadline) you can better understand what your process is to be productive and to get results.

Understand The Tools You Use

It takes time and practice to become well-enough acquainted with a tool to just sit down and let things happen – without having to think or re-teach yourself how to do something. For example, if you have this fantastic idea for a logo and need to get it into the computer, do you understand the Pen Tool enough to whip up a quick sketch of how it looks?

We learn how to use a pen from the moment we’re able to grip one of those big baby crayons (those Yankee Stadium-sized hot dog ones) we start learning to handle a pen – so when the time comes to jot a note or doodle a design it comes natural enough to just pick up the pen and “open the gates,” so to speak. Having an equally comfortable knowledge of the software you use is the much the same – whether this is Photoshop, Illustrator, or GIMP (…did I just include GIMP on ThisIsInspired? O_o). Or Coda. Whatever tool(s) you use, try to make yourself as easy with it as possible, not only in the basics but in some of the way cooler, more advanced ways as well; there are tutorials a-plenty for it all there’s no excuse not to.

Be Content With Your Own Style

Don’t become so bogged down on what others do – either their topics, their style, or their success – that you lose the focus on who you are, who you want to become, and what you want your blog to be.

Trying to force yourself to be something you’re not is a waste of effort, time, and vision. Not to mention if you really rip someone off you can be slapped with plagiarism. Know what you want to do, and where you want to be – and then take only the steps you need to so your blog gets there in the end. The energy you save in not taking unnecessary steps can be directed into improving your social connection, your readership, and your reach.

Leave Competition At the Door

Creative things have very little room for competition, really. Talent, yes, maybe, but creativity cannot be forced. Comparing yourself to someone else is detrimental because in most people’s minds they’ll be that good. I’d love for ThisIsInspired to have the readership of Fabio Sasso’s Abduzeedo, but I don’t obsess over becoming Abduzeedo because we do entirely different things – and even if I wanted it to, ThisIsInspired would never in a million years be able to match him. He has his own voice and this blog has it’s own, whisper-like as it might be at this point.

My point is if you can’t match someone else verbatim, and you can’t no matter how hard you try, why compare yourself to them? Your effort is much better spent finding your own way your own way. In the end, you have richer experiences with which is help your readers and better fodder for topics and articles.

Thanks for reading This Is Inspired! Catch more inspiration online at ThisIsInspired.com and share comments and feedback.

Related posts:

1. Let’s Get Inspired: 5 Simple Ways to Stay Creative

Why are these posts so common? There are a number of reasons why content like this works great on your design blog. I’ll cover a few here on ThisIsInspired.

NOTE: Please read this article with a sardonic, tongue-in-cheek frame of mind.

1. Itemized Lists are Easy to Write

Lists relevant to a certain topic are a breeze to write, simply because the writer need only be able to list one or two sentences about the topic itself; Very little knowledge is required to write a bulleted list for your blog.

2. You Can Write Bulleted Lists Much Faster Than Original Content

If you can count to five on one hand, you can write a list of things for your blog. Don’t worry about creativity, throw caution to the wind (well, honestly, there is no caution involved when you write a list).

3. There Is Very Little (or none whatsoever) Original Content Involved

Forget using your brain – 99.9% of all bulleted lists are culled from the depths of other bulleted lists. This means that even if you are venturing into unfamiliar territory you can still write a list for your blog. It’s as easy as browsing the internet. Dig through your favourite blogs and pick one from and here, and another from there.

4. They ‘Scattergun’ the Topic in Question But Teach Little to Nothing

By covering so many points all at once it doesn’t matter if you write no actual instruction to accompany them. Readers love to equate more topics with more completeness. Therefore, though the post may be short it hits a whole range of talking points and the reader’s mind fills in the blanks.

5. They’re Called “Unordered Lists” for a Reason

To call it ‘order’ would imply there is forethought. With Bulleted lists it doesn’t matter what order you find them or write them in. There is no actual structure to the list, because it’s an unordered list so to try and put it in order is a waste of time.

6. You Don’t Have to Think About It

Writing original content takes time, thought, and planning. Even if you’re a wizard at making an outline and fleshing out a topic writing an original, relevant article for your blog is time consuming. Articles don’t come about by chance, and blogs like A List Apart or even Mezzoblue plan weeks in advance and their writers take great care in choosing the right wording and structure. You can, quite literally, have a bullet list ready in ten or twenty minutes.

7. You Don’t Need to Have Any Knowledge of the Topic

Anyone can write an list. Even children love to list their favourite toys, favourite candy, favourite colours, etc. Foreknowledge and skill is not required to write a list. Children have a reason they pick a friend or a toy – but a bulleted list doesn’t need any reason other than a few keywords that relate it to a topic.

Tongue In Cheek

I’m writing this post partly to make a statement and partly to have some fun. To say I haven’t learned anything from bulleted lists would be a great misstatement – however, it seems there is a growing trend toward clogging the pipes of design websites — websites that purport to inspire and teach — with simple posts like bulleted lists, that, honestly, can be written by just about anyone. Writing on the web has become for many publications a lost art. Increasingly I notice writers don’t use proper grammar and appear at times to even have their spell checker turned off. Publishing lists like this is filling your publication with what they call fluff pieces. Fluff pieces are mostly air, with little substance. Itemized lists have their place, but when used in conjunction with bad grammar and typos it can really degrade an otherwise professional image the blog may have.

Just because it’s on the internet doesn’t mean that it’s easy, or instant.

Now, I draw a line between those lists that share useful tips and those that simply rehash what has already been hashed several times. Some authors write a simple list but take the time to accurately and thoughtfully describe each item, explaining why it was listed and how it can be beneficial. For example, I’ve found useful information in lists of Photoshop tips and ways to streamline workflow but don’t even read the ever-popular “12 Apps Every Designer Should Have” or “40 Firefox Plugins You Need Right Now” (there was a big rush of these a month or so ago).

I’d like to make a separation of those blogs whose purpose is to post short, topically relevant posts purely intended to inspire.

Inspiration is intangible — it can’t be numbered, bulleted or confined.

I subscribe to several blogs that mostly just publish photos or pictures of creative interest. These are useful in and of themselves because they make no promises – they inspire. And most of all, their content is for the most part original or at least unique.

There is a difference, also, in a short piece about a given designer’s workspace or computer setup – or even just a quick “5 Questions For So-&-So.” Pieces like this get readers involved and present unique perspectives about design and our fellow designers. We can learn from and be inspired by posts like this, even if they are short.

It’s hard to find inspiration in a cold, unordered bullet list.

Thanks for reading This Is Inspired! Catch more inspiration online at ThisIsInspired.com and share comments and feedback.

Related posts:

1. 5 Ways You Can Create Great Blog Content
2. Part 2: Using an ISSN for Your Design Blog: How Do I Get One?
3. Writing Articles That Keep Your Reader Engaged (& coming back)